About This Questionnaire

This questionnaire is designed to help us build a website for Baleforce Ireland Ltd. that accurately reflects how the business operates today and how you want it positioned going forward.

Rather than asking generic marketing questions, the form is structured to gather practical, real-world information about your products, services, customers, and priorities. The goal is to ensure the website is useful, credible, and aligned with how you actually do business, not just visually polished.

Why some information is already filled in

Certain details (such as your contact information and known areas of service) have been pre-filled based on existing materials and prior discussions. This is simply to save you time and avoid asking you to repeat information you’ve already provided. You can confirm or correct anything as needed.

Why the form is broken into sections

Each section corresponds directly to parts of the website that will be built, including:

• Company background and credibility

• Products and authorised brands

• Service, repair, and maintenance offerings

• Industry focus and geographic coverage

• Europress’s role within the business

• Sales versus service emphasis

• Warranties, compliance, and after-sales support

By collecting this information in a structured way, we can ensure that each page of the site is factually accurate, clearly written, and properly prioritised.

Why some questions ask about priorities or emphasis

Not everything a business does needs the same level of visibility on a website. A few questions ask you to indicate what should be highlighted more strongly and what should remain balanced or secondary. These answers help guide:

• Which products and services appear most prominently

• How the homepage is structured

• How brand partnerships (such as Europress) are presented

• Which industries and regions are prioritised online

You don’t need to overthink your answers

Approximate answers are fine, especially for things like revenue mix or future direction. This isn’t about locking anything in—it’s about giving us enough context to make sensible decisions when writing and structuring the site.

What happens after the form is completed

Once the questionnaire is complete, we’ll use your responses to:

• Structure the website pages

• Write accurate, industry-appropriate content

• Ensure the site reflects both your current business and where you’d like it to go

If anything needs clarification, we’ll raise it clearly and efficiently rather than coming back with multiple rounds of follow-up questions.